Comments on: Psssst! Wanna buy an energy drink?

By: Joseph Foley

Joseph Foley — Thu, 04 Dec 2008 17:42:21 +0000

I believe that is an outstanding way for someone to market their material. What better way to get a product out there but by word of mouth. Everyone is always looking to try something new and when they see this new product it wouldn’t be suprising if they went to the gas station and picked up a can for themselves. Especially if this energy drink tastes great and gives the energy necessary for a college student to withstand a late night studying.

By: Vincent House

Vincent House — Thu, 04 Dec 2008 15:29:37 +0000

At the university level i feel that it is a good marketing tool to have peers sell the product by word of mouth. who better than your friend , or some one who is going through the same problem, to tell you that the product is good. it a easy way for college students to raise money and you get to drink you fav enegry drink

By: Corinne Meyerson

Corinne Meyerson — Thu, 04 Dec 2008 15:18:21 +0000

I loved reading this because one of my friends, in MCCNM, would have a Monster drink every single class. Now of course I would constantly tell him that not only was he wasting his money but he was going to die from drinking so many of them (probably not true, I was just trying to scare him). Although I was telling him this literally every time he had one, inside I was thinking that maybe it would be pretty nice to have one of those, as I am often very tired in class from staying up and doing homework. It’s crazy how even something that simple can be advertising, and Monster didn’t even have to pay! I think he should go talk to Monster and make some money!

By: Nate

Nate — Wed, 03 Dec 2008 22:35:53 +0000

Word of mouth is a good way to show people some product. People just walk around all day with brand name clothing on. If they are drinking some kind of drink they are selling you that drink to you. If i got paid to walk around and promote items i would do it in no time.

Nate Lawrence

By: Kraig Brownlow

Kraig Brownlow — Fri, 28 Nov 2008 22:42:22 +0000

Word of mouth is an incredibly powerful tool. From promotion of energy drinks, to bands, website, and everything else out there. A huge way to spread the word, is from friend to friend and person to person. I know for a fact that word of mouth is a great way to promote. From a website that spread through my senior class last year after one kid got an awesome deal on a hoodie, to knowing that if i were to see an unopened can of Red Bull on somebodys desk, cool and frosty with a little condensation on it…. i would almost certainly go get one. Just talking about it now makes one sound delicious.

Seeing somebody else with something you want is a great way for companies to sell their merchandise, and it is definitely a new marketing strategy, that is being utilized now more than ever, even though word of mouth ahs been around for a long time. Viral marketing is definitely an extremely useful tool.

By: Molly Cotner

Molly Cotner — Wed, 26 Nov 2008 07:02:29 +0000

I found this post to be quite surprising. I was amazed to find that advertising can be done in such a simple but powerful way. For college students I think it is a pretty ingenious way to make money. It is a very powerful approach to selling a product yet does not feel intrusive. This does make you look twice the next time you see someone who has an energy drink

Molly Cotner

By: Amanda

Amanda — Tue, 18 Nov 2008 21:58:42 +0000

I believe that word of the mouth promoting is one of the most affective ways. For an example, if there is a movie i want to see but the ratings online are low i would ask my friends if they saw it or what they heard about the movie. I would trust their opinions on the movie more likely.

Promoting an item the same way the student did with the energy drink is also a very affective way. If you were sitting in class and the student next to you had a bottle of coca-cola sitting on his desk, that would get you to think about wanting to buy one after class. There are many examples of these kinds of promotions. In the movie Sex and the City Carrie’s assistant gets her a new cell phone and in the movie they show the Sprint bag. This is a way of Sprint saying, “Come buy a Sprint phone because the actors on Sex and the City use it.”

In my opinion this is one of the best ways to promote because we see other people with a product and think that they enjoy it so maybe i will.

By: Kimberly Finnie

Kimberly Finnie — Tue, 03 Jun 2008 21:32:45 +0000

adidas. all day i dream of stoner(4 da ladies)
I recently went to a friends blog and came across a video that I believe is a perfect example of viral advertising. I found myself captivated at first by a graffiti artist who is explaining to his audience how he creates his different art pieces. The video is informative as well as feeding into the “cool” factor. As the video progresses we start to see that the art the artist is creating is actually an ad for Adidas.
Why did this work for this particular video to go viral? Everyday people are trying to make their products and videos go viral…whether through youtube or myspace. What makes one stand out from the other I believe is quality and subject matter. In the case of this video they obviously had the funds behind them to make an excellent quality ad. The subject matter is instantly grabbing. People want to learn how the art is created and want to see the outcome. It also gives the viewer a quick look into a micro-culture it may have previously been interested in.

By: Rachel Espinoza

Rachel Espinoza — Thu, 01 May 2008 07:14:52 +0000

This just shows that advertising is everywhere. In class when we were talking about advertising you gave all the examples of snob appeal or celebrities and I think this is along those lines. People just like you and me can influence us withouot even knowing.

By: Devin Alfonso

Devin Alfonso — Thu, 01 May 2008 05:18:58 +0000

This is just one more example of how today we cannot escape marketing. It is all around us, all the time. Like we talked about in class, we see brands around 5000 times a day. And now we may not even realize it is happening. When someone you know starts talking to you about a product, you probably aren’t expecting them to be paid for doing so. It just shows how marketers and advertisers are trying to bombard us with ads all the time. They are thinking of any and every way they can to get their brand exposure. This type of marketing is probably effective, since people may trust someone and not realize they are being paid to try and sell a product. Word of mouth advertising is very effective, so it is smart for companies to try and use this method of advertising.