prof. e.

Mass Communication, [multi]media, methodology and much, much more!

Archive for May, 2012

Caution: 3-D Action Movies May be Harmful to Your Health

Posted by prof e on May 4, 2012

I saw The Avengers in 3D this afternoon and it made me wonder if I wasn’t doing incremental harm to my finely tuned survival instincts. You and I were born with some amazing skills at recognizing, and avoiding, danger. Think about it…in a split second we can see, and react, to something that is headed our way. We duck or swerve to avoid a flying object that might otherwise take us out. So, here’s what I’m thinking. Every time we have a virtual 3D experience with a flying object that DOESN’T do us harm, that part of our brain that is well trained to react in a split second registers a direct hit with no consequences. In other words, it has been fooled by the visual artistry that makes 3D action films so much fun. You may have heard the old saying, “fool me once, shame on you…fool me twice, shame on me.” Every technology comes with hidden consequences. Consider the loss of penmanship since keyboarding took its place. Others have argued that ready access to the internet and Google is reducing our capacity to remember. I can imagine a future where we are a nanosecond or two slower to react because of the de-evolution of our highly-refined reaction instinct. Something to think about the next time you are standing in line to see the latest 3D blockbuster.

Posted in film, interactive media, media effects, new media | 9 Comments »