prof. e.

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Archive for September, 2013

Once was Enough

Posted by prof e on September 11, 2013

Marketing is tricky business. And creating a TV ad that strikes the right chord can be particularly difficult when sensitive issues are part of the equation. Once an effective ad is produced, the next trick is to pair it with the right audience and present it in the best possible context. One of two outstanding advertisements that seem to have hit all the right notes is the “Clydesdale Respect” spot that aired just once during the XXXVI Superbowl on February 3, 2002…just five months after the 9/11 terrorist attacks. The second is the “1984” ad for Apple Macintosh, which also aired only once. The Apple ad was broadcast during the XVIII Superbowl in 1984. Here they are in case you missed them the first time.

And the 1984 spot by Apple. This spot was directed by Ridley Scott, who also directed the scifi films Alien and Blade Runner.


Posted in advertising, tv | 16 Comments »